Who We Are
An independent entity established in 2010, we are an integrated communications agency headquartered in Dubai. We commenced our operations in India in 2016 and envision substantial growth in the Indian subcontinent in the coming years. Backed by 8 highly passionate and committed individuals, we have grown from a bedroom workspace to an office structure in the heart of UAE.
We are an SME in the Middle East that is positioned firmly in the media and communications industry. We have been able to create this place for ourselves by exploring our strengths and making sure that they coincide with our client and media requirements. We believe in going the extra mile for our clients and are dedicated to creating impactful solutions for our customers. Innovation is the key, and our team is always willing to explore options outside the box rather than stick to conventional solutions.
FOUNDER & CEO
Victor is a PR and Communications professional with an experience of 15 years in the industry. In his distinguished career, he has developed and managed Public Relations and Corporate Communications Campaigns for a variety of clients. His portfolio ranges from Information Technology, Banking & Finance, Government & Public Sector, Healthcare & Lifestyle and Events. He currently holds the position of Chief Executive and Principal Consultant with Absolute Communications Dubai and CEO of Absolute Communications India. He is also a Member of the Board of Middle East Public Relations Association (MEPRA) and Business Marketing Associations (BMA).
By focusing on providing communications solutions that embody the strategies of PR, marketing, and event management, our aim is to strategize effective communication to your audiences. We presuppose that our growth depends on the growth of our customers and we dedicate ourselves to creating brand impacts that speak for themselves. We restlessly pursue breakthrough ideas for our clients for them to be recognized as an industry expert in their respective sectors. Our ultimate goal is to provide quality, creativity, and integrated communications solutions and to develop long-term relations with the media & clients while adding value to their businesses.By integrating every aspect of marketing and outreach, we strive to turn our clients’ creative imaginations and requirements to reality. We provide PR solutions, digital marketing innovations and live communications by the means of event conceptualization and management.
All three aspects of absolute communications work cohesively to ensure you have a communications strategy that is both effective and sustainable. By aligning the three spectrums, we offer an integrated communications strategy that is customised to fit the client’s requirements.
Consult, Research, Understand, Learn, Execute
is the process is that defines our DNA of operations which are based on a straightforward and effective 4-step process. Our process is – Consultative approach, Research-based Strategy, Understanding, not just the client’s needs but their products, services and their customers and operations, Learning from each engagement with the customer and investing in training the team for the requirements, then Execution. CRULE is based on a simple thought process which involves 80% thinking time and 20% execution time. Once we have done CRUL, E(Execution) becomes easy and effective.
We at Absolute believe that it is essential to understand the requirements of the clients in the way that they visualize them. Our ability to interpret our client’s imagination allows us meet their expectations.
This is the reason why we invest ourselves so much in consulting with the client, researching thoroughly about the space they operate in, understanding their past, current, and future strategies so that we can incorporate seamlessly into whichever service we provide them with, and in learning about their visions and ideas in such a way that we make their imaginations and expectations turn into reality. As a result, this makes execution quite simplified for us, and we can meet and sometimes even
exceed the clients’ expectations