SHUBHI TIWARI

Senior Content Strategist,� Absolute Communications Group

Is a seasoned content creator and strategist with an impressive repertoire of work spanning almost a decade. Her journey in the creative field has been marked by substantial contributions to various enterprises and projects, showcasing her prowess in bringing ideas to life through the power of words. Her core competencies lie in creative writing, editing, and content strategy  three pillars that have defined her successful career. Shubhi's unique ability to weave compelling narratives, coupled with her strategic thinking, enables her to create content that not only engages audiences but also aligns perfectly with brand objectives. Since 2017, Shubhi has been an integral part of Absolute Communications Group (ACG), a boutique PR and Communications agency based in Dubai. As a senior content strategist and writer at ACG, she has played a pivotal role in shaping the agency's creative output. Her responsibilities encompass crafting a wide range of content, from magazine interviews and thought leadership articles to opinion pieces, blogs, press releases, and website content.

Shubhi's exceptional writing skills have benefited an impressive roster of clients at ACG, including renowned brands such as BenQ, TP-Link, Nikon, IceWarp, Dr Batras, ViewSonic, Fakhruddin Properties, and Global Indian International School, among others. Her ability to understand diverse industries and adapt her writing style to various brand voices makes her a versatile asset to the team. Before joining ACG, Shubhi had already made a mark in the creative environment with her stellar work. Shubhi holds a Post Graduate Diploma in Business Management from the esteemed Narsee Monjee Institute of Management Studies and a Bachelor of Commerce degree from the University of Delhi. This strong academic background, coupled with her industry experience, equips her with a unique blend of creative and strategic skills. Proficient in both English and Hindi, Shubhi brings a multicultural perspective to her work, allowing her to connect with diverse audiences effectively. When she's not spinning magic with words, she indulges in her love for travel, exploring new places, and drawing inspiration from her experiences. Shubhi Tiwari is a creative powerhouse whose passion for storytelling and strategic thinking has left indelible marks on every project she has worked on. Her extensive experience, coupled with her commitment to excellence, makes her a true asset in the field of content creation and strategy.